It seems like every influencer has their own cosmetics line nowadays. Even if you don’t have millions of followers, if you’re someone who often makes beauty related content, you might want to create your own cosmetics and sell them online. While this may seem complicated, many people can set up their own brand, so here are some suggestions to get you started.
People are moving towards indie brands
While in the past, people would only buy cosmetics from big brands, smaller, indie producers are now the choice of many celebrities and influencers. It’s easy to see why. Their products are often much better, and you get to buy things that are exclusive and harder to find. Therefore, there’s never been a better time to start a cosmetics line.
You can create all sorts of products
Cosmetics covers a large umbrella of products, such as:
- Make up
- Haircare products
- Shower and bath products
- Skincare products
This means, you can create products in the categories that interest you, and the things you often talk about on social media. You can become an expert on certain products and then use your expertise to sell the best skincare, make up or whatever you choose.
You don’t have to make your own products
Making your own cosmetics line doesn’t mean mixing them in your bathtub. You can work with a soap manufactory (known as โรงงานผลิตสบู่ก้อน in Thai) to create products to your specifications and with your own branding, and you can then market them as you wish. Many manufacturers now offer smaller batches than they used to, so even if you’re creating a small run, you can still get them manufactured to a high standard.
Selling cosmetics can be a good side hustle
If you love cosmetics and are looking for a side hustle, then this may be the perfect solution for you. It’s something you can do in your spare time, with little experience needed, and you can scale the business to suit your lifestyle.
While you may think that only A-listers get their own cosmetics line, you’ll be surprised how often it’s people who are simply into beauty products who do well. You can work with a manufacturer to get your supplies made and can then use social media to sell them to likeminded people. You will no doubt find it a lot of fun to put together your own cosmetics line and designing your brand.